Why Multichannel Training Is Essential in the Generative AI Era

Over 40% of phishing attacks now occur via non-email channels such as SMS, voice, and QR codes, with vishing skyrocketing by 442% year-over-year. Meanwhile, only 5% to 10% of organizations conduct multi-channel simulation training, leaving a critical gap: employees' threat awareness for SMS and voice is less than half of that for email. This paper examines how generative AI is driving the diversification and sophistication of attack channels. It outlines a roadmap to progressively scale the 87% improvement rate proven in email training to SMS and voice channels, and provides key investment decisions for leadership to make today.

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As a starting point for reviewing your existing training, see Procedures and Effectiveness Measurement for Targeted Email Simulations.

For specific examples of multi-channel attacks, read Attack Tactics and Countermeasures: Hijacking Users from Email to LINE.

To update your evaluation methods alongside new training channels, access Revising Evaluation Metrics for Targeted Email Simulations.